Tracking moving footage is always tricky, but when that footage has a shallow depth of field, such as a closeup of a beer bottle label, it becomes even more so. I created clean "plates" of the labels at various states of the animation, then created a french version of the text to lay on top. There were about 3-4 shots to replace the labels, and the last shot even had a little jiggle in the bottle that added an extra layer of difficulty. In the end, you can barely notice these weren't real bottles with French labels.
View the final ad below:
