Phonak is a great company that makes almost invisible hearing aids for people with hearing problems. To show off the features of their technology, the talented people at me&ideas and safehouse productions created a series of short videos that demonstrated the hearing aids and their connected apps in everyday activities: ordering food, talking with friends over lunch, and taking calls remotely. Many of these videos required the device screen to be replaced with digitally synthesized footage. This involved footage tracking, 3D camera tracking, and animation of the tablet or phone screen graphics.
See a selection of finished videos in the YouTube playlist below.
